Winning empathy. Of all the Pomellato boutiques lit by Bilumen (27 around the world), the one in London represents an unusual challenge and the advent of a new concept. New York-based architect Raffaella Bortoluzzi proposed her own "vision": extreme elegance, precious surfaces, glossy black, rare materials. The result is as powerful as it is refined. Here we have created, designed and invented every single luminous element, with surprising, original, timeless results. A demonstration of the fact that the design of architectural space should proceed in parallel with lighting design. Then professional esteem and empathy lead to the miracle of a winning outcome.